48.2%
Year-over-year growth in company-wide Shopify total sales
January–July 2026 vs January–July 2025, during my tenure
CA$521,066 → CA$772,152
Source: Shopify Analytics · all channels
Mostafa Jad · Freelance
Paid media and Shopify growth for beauty and lifestyle brands.
I connect Meta and Google Ads, creative testing, and the shopping experience to help brands make better growth decisions.
Specialties: Meta Ads · Google Ads · Shopify · Creative Testing
Based in Vancouver, Canada. Available for remote projects, subject to work authorization.
Results at a glance
Real numbers, labelled with their source and limits.
From a multi-channel consumer brand where I work across paid media and e-commerce. Each figure is shown exactly as its source reports it.
CA$14.9K
Meta Ads spend managed
January 1 – September 27, 2026
Meta reported CA$38.0K in attributed purchase value.
Source: Meta Ads Manager
CA$14.9K
Google Ads spend managed
April 7 – September 27, 2026
Google reported CA$64.9K in conversion value.
Source: Google Ads
Case study · Anonymous client
Paid growth for a multi-channel consumer brand
- Consumer brand
- Shopify
- Meta Ads
- Google Ads
- August 2025 – present
01Problem
Coordinate e-commerce acquisition and seasonal campaigns while improving how paid traffic meets the Shopify shopping experience.
02Strategy
- Manage Meta and Google campaigns
- Test creative and offers
- Align ads with relevant collection and product pages
- Analyze platform and Shopify reporting side by side
03Results
Company-wide Shopify total sales, January–July
+48.2%year over year
- January–July 2025
- CA$521,066
- January–July 2026
- CA$772,152
Platform results, reported separately. Meta and Google attribution may overlap, so these values are not added together.
Meta Ads
January 1 – September 27, 2026
- Spend managed
- CA$14.9K
- Attributed purchase value (Meta-reported)
- CA$38.0K
Google Ads
April 7 – September 27, 2026
- Spend managed
- CA$14.9K
- Conversion value (Google-reported)
- CA$64.9K
Case note · Meta restart
Restarting Meta after a two-month pause
Meta ads were paused in July–August 2026 and restarted in September.
- January: Ads running
- February: Ads running
- March: Ads running
- April: Ads running
- May: Ads running
- June: Ads running
- July: Paused
- August: Paused
- September: Restarted
September 1–27, 2026
- Spend
- CA$1,491.72
- Platform-attributed purchase value
- CA$5,267.54
- Reported ROAS
- ≈3.53×
September is a partial month (September 1–27). Values are Meta-reported attribution for a short period and should be read as an early signal, not a settled result.
Performance data
The numbers, month by month.
Each view uses one source, with its dates, units and definitions shown alongside. Platform values are displayed as reported and are never combined across platforms.
Company-wide Shopify total sales, 2025 vs 2026
- Source
- Shopify Analytics · Total sales
- Period
- January–July, both years
- Unit
- CAD, monthly totals
- Definition
- Company-wide total sales, all channels
- January–July 2025
- CA$521,066
- January–July 2026
- CA$772,152
- Year-over-year change
- +48.2%
- 2025
- 2026
- The default view compares January–July: the months that are complete in both years.
- Jan–Sep adds August and September. September 2026 covers September 1–27 only, so it is hatched and is not a final full-month comparison.
- Company-wide sales include channels other than paid media, so they cannot be attributed solely to paid media or to my work.
View as a table: Shopify total sales by month
| Month | 2025 | 2026 | YoY change |
|---|---|---|---|
| January | CA$38,704.17 | CA$99,150.01 | +156.2% |
| February | CA$29,667.75 | CA$95,347.55 | +221.4% |
| March | CA$75,579.26 | CA$137,295.90 | +81.7% |
| April | CA$78,085.42 | CA$117,838.26 | +50.9% |
| May | CA$104,600.58 | CA$111,638.87 | +6.7% |
| June | CA$90,664.78 | CA$100,488.23 | +10.8% |
| July | CA$103,763.77 | CA$110,393.04 | +6.4% |
| August | CA$137,496.17 | CA$122,428.57 | −11.0% |
| September* | CA$120,226.37 | CA$120,324.09Sep 1–27 only | Not comparable |
| January–July total | CA$521,066 | CA$772,152 | +48.2% |
Services
Three practical ways to work together.
Scope and pricing are agreed after a discovery call, once I understand your brand, your data and what you need.
01
Paid Media & Store Audit
An outside view of where paid traffic, tracking and your store are helping — or holding back — growth.
- Account structure review for Meta and Google
- Tracking and conversion setup check
- Creative and offer review
- Landing, collection and product page review
- A prioritized 30-day action plan
02
Meta + Google Ads Management
Ongoing management of both platforms, with clear decisions and reporting you can follow.
- Campaign planning for seasonal and always-on activity
- Structured creative and offer testing
- Budget decisions across campaigns and platforms
- Clear reporting that keeps each platform’s numbers separate
03
Shopify Campaign Support
Make sure the page a customer lands on continues the story the ad started.
- Offer messaging across ads and store
- Collection and product page experience
- Paid traffic destinations for each campaign
- Campaign setup in Shopify
Tools & approach
Simple tools, used carefully.
Tools I work in
- Meta Ads Manager
- Google Ads
- Shopify Analytics
- Google Analytics 4
Also experienced in
- Shopify campaign setup
- Creative briefing
- E-commerce reporting
1Diagnose
Review accounts, tracking, creative and the pages ads send people to.
2Prioritize
Rank what to fix or test first by likely impact and effort.
3Test
Run focused creative, offer and landing-page tests.
4Report and improve
Read platform and Shopify data side by side, then adjust.
About
Connecting the ad, the store and the numbers.
I'm Mostafa Jad, a paid media and Shopify growth specialist based in Vancouver.
In August 2025 I joined a multi-channel consumer brand, where I work across brand, e-commerce, paid media and retail. My background includes retail leadership, client advisory and software development.
That mix helps me connect marketing decisions with the customer journey and with implementation — the ad someone sees, the page they land on, and the report that shows what happened next.
- Based in
- Vancouver, Canada
- Availability
- Remote projects, subject to work authorization
- Focus
- Beauty and lifestyle e-commerce brands
- Background
- Retail leadership · Client advisory · Software development
Contact
Book a discovery call
Tell me about your brand and what you want to improve. I'll reply by email to arrange a time to talk.
What to expect
- A short conversation about your brand, channels and goals
- An honest view of whether I’m the right fit
- Clear next steps if we decide to work together
Vancouver, Canada. Available for remote projects, subject to work authorization.